Jane Stuart – Writer

Writer on beer, football culture and Blackpool FC.

Hello, dear reader – and welcome to my website.

Here you will find my musings on beer and football culture. I’m a member of the British Guild of Beer Writers and the Football Writers Association and you will find more of my writing popping up elsewhere in the world of beer and football.

How did I get into all this nonsense? Well, I’ve always loved writing – especially about my passions. I have made most of my friends through beer/pubs and football and I enjoy writing about the adventures that I have pursuing those passions. I also enjoy encouraging others to get out there and find joy and friendship in a similar fashion – or at least live vocariously through my writing.


I have followed Blackpool Football Club home and away for 30 years and written about them for the majority of that time. 

I have had regular columns in the Blackpool Gazette, Blackpool FC match programme and Shoot – and have also written for FourFourTwo and Turnstiles.  In the 2000s, I edited 39 issues of the Blackpool fanzine Another View From The Tower.

In 2019, I launched a brand new fanzine Now That’s What I Call Progress, which has been very well received. You can subscribe to the fanzine via the link below.

On this website I serialise my adventures on Blackpool matchdays and also have a Football Tourist Guide series. Having been a full-time football fan for many years, I now (finally!) realise that awaydays need much more than just the football to be inherently enjoyable. So these tourist guides bring in local food, beer, culture, museums, statues, theatres…ways to make an awayday memorable for the right reasons, irrespective of what happens on the pitch.

I am currently writing my footballing memoirs so watch this space!

Additionally, I co-host match vlogs on YouTube fan content channel Lee Charles TV. The channel was a finalist at the 2020 Football Content Awards for ‘Best New Content Creator’. Here you will also find video versions of the Football Tourist Guide series.

I speak about Blackpool FC frequently on BBC Radio Lancashire.

Until August 2019, I worked as Match Secretary at Chasetown FC and maintain a love for non league football.


My footballing adventures usually involve pubs. Even before I first tasted real ale back in 2007 (Sheffield United away), I would follow my pals on Good Beer Guide crawls pre-match. My love of beer has grown over the years. I have held the position of Branch Secretary for Birmingham CAMRA and Blackpool Fylde & Wyre CAMRA. I enjoy writing about my adventures on pub crawls and am serialising my Manchester GBG Mission on this website. Most of my football blogs – and all of the Football Tourist Guides – include pubs that I have factored into matchdays.

Pubs have always been a home from home for me and I continue to champion them because I believe they – like football – serve a vital function in the community.

My poetry – performed at open mic events and festivals – has been published in New York.  I have passed modules in Creative Writing and Advanced Creative Writing with the Open University and am working towards a BA (Hons) in Arts & Humanities (English Language & Create Writing).

If you enjoy my writing please subscribe to my blog via the link on the right (if you’re reading on a desktop) or below (if you’re on a mobile device).  You can also like, comment and follow me on social media @blackpooljane.

Buy Jane A Beer!

If you enjoy my writing, please feel free to show your appreciation by buying me a pint (or two!).


Happy reading!

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